Monopolize Your Marketplace

Separate Your Business From The Competition

THEN ELIMINATE THEM.
 

The Authoritative, Hands-on, Real-life,
"Here's How You Do It," Make More Money Right Now
Guide To Success In Marketing, Advertising, And Business.

 Everything You've Ever Learned About Marketing Is WRONG.

Here's Why, And How To Fix It.

The landscape of business has changed over the last 5 to 20 years. Just being aggressive doesn't cut it any more. Sales skills alone are not enough. You've got to distinguish your business from the pack and lead prospects to say, "I would have to be an absolute fool to do business with anyone else but you, regardless of price." But How?

Even Though You're Good At What You Do...

Even though most companies are good at what they do, their marketing messages don't reflect their unique strengths and advantages. There are two sides to every business: Inside Reality and Outside Perception. Your inside reality is a sum of everything that makes your company valuable to the marketplace - your systems, your people, and your commitment to excellence and quality. Your outside perception is based on your prospects' perception of what you do, how good you are, and why you're valuable.

...You're Not A Communications Expert...

The outside perception built by most companies/ marketing is not an accurate reflection of their inside reality. Instead, most marketing are full of platitudes - words and phrases that are drearily commonplace and predictable that lack power to evoke interest through over use or repetition... but are still stated as if they were original or significant. Words like high quality, great service, lowest prices, and "been in business since 1431 BC."

...And Therefore, In The Eyes Of Your Prospect, You Appear To Be The Same As All Of Your Competitors.

Even though you've built a company that solves your customers' problems and is based on quality... your prospects can't tell that from your marketing. When they look at your marketing they see the same old platitudes; the outside perception is that all competitors appear to be the same. Your wonderful inside reality is hidden underneath a heap of platitudes, Which forces your prospects to consider price as the only relevant buying factor. You have become a commodity.

Monopolize Your Marketplace Fixes That.

You will learn how to reposition your marketing so that your inside reality matches your outside perception. You will learn how to articulate y our unique strengths and advantages in a powerful, instantly obvious way that leads your prospects to say, "I would have to be an absolute fool to do business with anyone else but you, regardless of price."

The Inevitable Result:

You generate more leads, convert more leads to sales, and your sales and revenue go up dramatically and immediately.

Click Play To Hear A Sample
Sample Length: 01:53'	Hear Rich explain what marketing is supposed to do and decide if yours is doing this for your business.
Turbo Charge Your Marketing Now

"I am sick of competing on price alone."

"No matter how good I am at what I do, all my clients want to know is what is my price."

"I know I should be the obvious choice to do business with and yet my prospects
don't seem to know that."

"I have to compete on price. It is the most important thing my prospects care about"

Do you find the above quotes familiar?  Most people do. Do you agree with the last quote that you are hopelessly trapped into competing on price because that is the only thing your customers care about?  I can't tell you how many arguments I have had with people who are convinced that they don't need to market because they have to be the "low price leader". If this describes you then let me tell you something. You are wrong!! I guarantee it. Unless you find your business listed on the commodity page of the Wall Street Journal, I promise you that the price is not the most important thing to your prospects. You can make yourself the obvious choice to do business with. You can lead your prospects to conclude that they would be an absolute fool to do business with anyone else but you, regardless of price. You can stop competing on price alone. Don't give into your frustrations with the marketplace, wave the white flag like so many and lose the war.

War?? Yes, You Are At War

You are at war with the marketplace. It is the marketplaces' mission to define you, your company, your product, and/or your service as a commodity. (A commodity is anything you can buy based solely on price.) Short of standing in the middle of the street and shouting at the top of your lungs that you are special, what can you do to win the war and lead your prospects to conclude that you are the obvious choice to do business with? In Turbo Charge Your Market With Monopolize Your Marketplace you will learn...

• Why everything you've ever learned about marketing is WRONG and what to do about it.
   
• What marketing is really supposed to do... and why most marketing doesn't do it.
   
• The difference between strategic and tactical marketing.
   
• The Marketing Equation and its components.
   
• How to see the world through your prospects' eyes.
   
• How to find and hit your prospects' "hot buttons."
   
• How to evaluate any marketing piece you ever write.
   
• How to build a case to defend your product or service.
   
• How to capture FUTURE buyers in addition to NOW buyers.
   
• How to create an instant "Profit Faucet."

100% Risk-Free Action Form

This Incredible Business Building Course From Richard Harshaw (CEO And Creator Of The
Y2 Marketing System)
Is Available For A Short Time Only

"YES Keith, count me in as one of the lucky few customers you're accepting for your Turbo Charge Your Market With Monopolize Your Marketplace"

I understand that if I act now, I can get in now at the incredible bargain price of only $47 27.00 (USD)!

You've made this marketing system so complete, so step-by-step, so easy... that I'd be crazy not to take you up on this special offer! 

I'm ready to discover how to lead my prospects to conclude that they would be an absolute fool to do business with anyone else but me, regardless of price and take my business to the next level by following your course.

I understand that, in addition to the above mentioned items, the Turbo Charge Your Market With Monopolize Your Marketplace includes:

• The marketing formula for branding and why it won't work for me.
   

• How to recognize a good ad versus one loaded with platitudes.
   

• What is a Reticular Activator and why is it important?
   

• What is the Education Spectrum and where do my prospects fit on it?
   

• How to evaluate my own ads for effectiveness.
       

By acting NOW, I am also claiming ALL of this bonus:

• Bonus #1: Autoresponder Magic shows you how to make your autoresponder massage and stroke those that aren't ready to buy now but will be in the future. You don't need an auto responder to make this work for you. This is perfect for working your hopper system and nurture those that aren't quite ready to buy yet.
    

All For $47 27.00 (USD)
 

 On that basis, here is my order for the

"Turbo Charge Your Market With
Monopolize Your Marketplace"

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