THE GOOD STUFF

 27 Strategies by Richard Harshaw CEO, Y2 Marketing

We're A Nation Of Lazy Communicators

Don't Rely On The Opinions Of Advertising Agencies Alone

Don't Rely On The Opinions Of Advertising Salespeople Alone

How To Never Make A Major Marketing Mistake Again

Working The Back End: Turning One Shot Sales Into A Continuous Stream Of Income

When You Get Ready To Go Into Battle... Check Between Goliath's Toes For A Bunch Of Little Squashed Davids

Sell Your Products At Full Margin

Have Something Good To Say

The Myth Of Relationship Selling... Revealed At Last

The Introduction - It's An Issue Of Confidence

Marketing Troubleshooting

Sales Training That Works Part 1

Sales Training That Works Part 2

Target Marketing: The Bell Curve

Becoming The Obvious Choice In A Sea Of Competition

"When In Command…Take Charge!"   Norman Schwartzkopf

The Ad That Increased A Chiropractor's Response By 9,000%!

A Few Possible Reasons Why Your Prospects Buy Elsewhere…

Working The Back End: Turning One-Shot Sales Into A Continuous Stream Of Income

Cross-Pollinate Your IDEAS

Thinking Outside The Nine Dots…

Why Prospects Don't Buy

So You Want To Be An Expert Marketer?

FREE!

An Important Advertising Concept That Ad Agencies & Ad Salespeople Don't Know...That Could Easily Quadruple Your Results.

Do You Own Your Market?

The Writer's Workshop: Learn How To Say It Well

ARE YOU SICK OF COMPETING ON PRICE?

DO YOU THINK THE PRICE IS THE ONLY THING YOUR CUSTOMERS CARE ABOUT?

IS TRYING TO BE THE "LOW PRICE LEADER" GETTING YOU
NO WHERE FAST?

Keith Dugger here. Thanks for signing up and joining my site for business marketing. If you answered yes to any of the questions above then you are in the right place. Your membership will provide you with some amazing and informative content on how to build and grow your business and how not to be a commodity. A commodity is anything that can be bought or sold based solely on price. If you answered yes to any of the questions then you have either become a commodity or you are well on your way to becoming one. It is my goal to teach you how to resist the natural forces of the marketplace and fight back. You have to win the war against the marketplace.

YOU SAY YOU DIDN'T KNOW YOU WERE AT WAR?

You are at war with the marketplace. It is the marketplaces mission to define you, your company, your product or service as a commodity. It is your mission to tell your prospects that you are not like everyone else, that you are special and the obvious choice to do business with. You allow the marketplace to win the war by not giving your prospects any alternative to consider other than price. Price is not the main concern of your customers. This is true of 99.9999% of the businesses out there. Your prospects are trying to make the smartest buying decision they can. How do  you help them in this quest? By producing ads that are full of platitudes and that look just like everyone else's?

I OFTEN ASK MY CLIENTS THIS QUESTION.

Here it is. If your prospects knew as much about your industry and your company as you know, would they conclude that you are the obvious choice to do business with? If the answer is no then you may have internal problems in your business that are beyond the scope of most marketing. But, if the answer is yes and you are still losing the war then you have a golden opportunity to change your marketing strategy and defeat the marketplace by leading your prospects to conclude they would be an absolute fool to do business with anyone else but you regardless of price. There is no reason why you shouldn't actually be the obvious choice to do business with.

HOW I DISCOVERED MONOPOLIZE YOUR MARKETPLACE.

I spent 28 years in the commercial and industrial construction business where the easiest thing I had to do was build a building. The hardest thing was getting someone to sign on the dotted line to let me start building. Architects would tell prospective clients that they would take care of assuring quality control and thereby reducing a building owners decision to one of price and price alone. (I could tell you many stories of why this is a dumb way for an owner to select a contractor but that is really beyond the scope of this web site). I quickly came to believe that marketing and sales was the key to our business and indeed to any business. I began studying marketing from all of the well known marketing gurus and found most of them to be geniuses at putting on  seminars but short on instructions on exactly how to execute the plan. The main problem was that there was no plan, just theory. Then I discovered Y2 and Monopolize Your Marketplace (MYM). What appealed to me about MYM was that it was a system. Being an old construction guy I would often tell people, "Give me a plan, stake the corners of the lot, and I will call you when I am ready to hand you the keys". Just give me a plan. The MYM system is like that. Do step one first, then step two, then step three and so on. Like building, it is not quite as easy as that sounds but things happen in a logical order and that alone made marketing easier for me.

I began doing seminars in order to find clients. One problem with seminars I discovered was that people liked the content and learning about how to grow their business and small business marketing, but they didn’t like actually going to the seminar. It wasn’t the money or the fee I charged for the seminar but rather the time spent away from other things they needed to be doing, and the travel, food, and lodging expense of going to a seminar. It got me thinking: What if you could go to a seminar without actually leaving your home; What if you could time shift the seminar so that you could attend at your convenience on your schedule; What if you could learn a step by step system to grow your business while sitting at home in your jammies? Towards that end I have developed a teleseminar that will be recorded and available for download. You can listen at your leisure from your computer or MP3 player. The seminar will come complete with handouts and instructional material.

BUT KEITH, WHAT DOES ALL THIS MYM STUFF MEAN TO MY BOTTOM LINE?

It's always about the bottom line isn't it? It's the money in your jeans that gives you and your family the life style you want. To show you what MYM can mean to your bottom line download the free Exponential Growth Chart. It is an Excel spreadsheet that you can play "what if" with. Just right click the link and then left click "Save File As". Be sure to read the instruction sheet first.

HOW CAN I GET A MONOPOLIZE YOUR MARKETPLACE SYSTEM DESIGNED FOR MY BUSINESS?

Although I don’t do one on one consulting anymore (I much prefer to teach people how to do it themselves) many people just don’t want to take the time to learn and implement the MYM system. For those people there are hundreds of Master Consulting Agents (MCA) scattered across the country that I can introduce you to.

In addition many MCA’s have developed MYM systems for particular industries (which in Y2 parlance are called “Binders”) that have been tried and tested and are ready to have your companies particulars plugged in and implemented so that you can turn your profit faucet on.

Below is a list of industries that have binders already developed or are in the process of being developed. Just click on the contact button at the top of this page and send me a message and I will put you with the right person.
 

 MORE GREAT ARTICLES POSTED ON MY BLOG

Please check out my blog and read additional articles on small business marketing. Be sure to sign up for the RSS feed so any updates will come to you automatically. You can get a free feed reader at http://www.feedreader.com and the feed to paste into the reader is http://bloggin-hdq.com/blogs/small-business-marketing/rss. It is simple to use and you can’t beat the price. If you don’t know about RSS yet then you should look into it. It is kind of like email only on a subscription basis only.

Do You Want To Know How A German Immigrant Increased Sales Volume 1,000% In 90 Days, Attained An 85% Conversion Rate, Eliminated Job Bids, Increased Direct Mail Response 300%, Bought Out Competitors, And Sold Out And Retired In Less Than 12 Months? Then Click Here To Learn How To Turbo Charge Your Market With Monopolize Your Marketplace (The Short Course).

Do You Want To Know Who Raymond Is And What He Taught Me About Marketing Your Company? 
Just Click Here Now To Find Out.